Consumers' brand preferences for snacks in Indonesia 2021

Published by Hanadian Nurhayati-Wolff, May 2, 2023
A survey conducted on snack preferences in 2021 in Indonesia found that 56 percent of respondents would buy branded snacks, indicating a difference of 34 percent to those who would buy non-branded snacks. Packaged traditional snacks are usually made by small businesses and some of them are marketed without brand name.

Brand preferences for snacks among consumers in Indonesia as of March 2021

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Brand preferences for snacks among consumers in Indonesia as of March 2021

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Release date

March 2021

Region

Indonesia

Survey time period

March 2021

Number of respondents

5,619 respondents

Method of interview

Online survey

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