Header bidding adoption worldwide 2021-2023, by website traffic

Published by Statista Research Department, Oct 11, 2023
Among one million websites receiving largest traffic, 3.3 percent was using header-bidding technology in October 2023. The same was true for 10 percent of websites among the top 100 thousand and 15 percent among the top 10 thousand.

Adoption of header bidding worldwide in selected months between 2021 and 2023, by website traffic volume

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Release date

October 2023

Region

Worldwide

Survey time period

April 4, 2021, June 13, 2022, October 11, 2023

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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