In 2020, Lidl increased its media expenditure by 22 percent compared to the previous year. At the same time, Kinder recorded a 19 percent decrease in advertising spending compared to 2019.
Change in media spending of the biggest FMCG brands in Hungary in 2020*
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Store Insider. (March 1, 2021). Change in media spending of the biggest FMCG brands in Hungary in 2020* [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/
Store Insider. "Change in media spending of the biggest FMCG brands in Hungary in 2020*." Chart. March 1, 2021. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/
Store Insider. (2021). Change in media spending of the biggest FMCG brands in Hungary in 2020*. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/
Store Insider. "Change in Media Spending of The Biggest Fmcg Brands in Hungary in 2020*." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/
Store Insider, Change in media spending of the biggest FMCG brands in Hungary in 2020* Statista, https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/ (last visited November 18, 2024)
Change in media spending of the biggest FMCG brands in Hungary in 2020* [Graph], Store Insider, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1227312/hungary-fmcg-brands-change-in-media-spending/
