This data for 2019 shows that most paid users who subscribed for high school EdTech services did so after 15 to 30 days of trial period in India, with 41 percent among grade six to eight students and 34 percent among grade nine to twelve students. Almost another third of the paid users had already subscribed within 15 days of their trial. Only a small percentage of the paid users had subscribed without testing or with a longer trial than a month.
Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase
Characteristic
Grade 6-8
Grade 9-12
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Redseer. (May 25, 2020). Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/
Redseer. "Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase ." Chart. May 25, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/
Redseer. (2020). Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/
Redseer. "Breakdown of Grade 6 to 12 Edtech Subscribers in India 2019, by Trial Period before Purchase ." Statista, Statista Inc., 25 May 2020, https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/
Redseer, Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase Statista, https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/ (last visited August 25, 2024)
Breakdown of grade 6 to 12 EdTech subscribers in India 2019, by trial period before purchase [Graph], Redseer, May 25, 2020. [Online]. Available: https://www.statista.com/statistics/1227298/india-breakdown-of-edtech-subscribers-by-trial-period/