EdTech sentiment drivers for K-12 in India 2019

Published by A. Minhas, Mar 24, 2022
In 2019, the most positive sentiment driver for EdTech users in the K-12 segment in India was customer support with a positive sentiment of 64 percent. In contrast, notifications and advertisements had the most negative sentiment drivers at -19 percent. Ease of use was another highly positive sentiment driver, while pricing and payments attracted a mild positive response.

Sentiment drivers from online reviews of K-12 EdTech applications 2019

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Release date

May 2020

Region

India

Survey time period

April 1, 2018 to March 31, 2019

Supplementary notes

Based on Google Play Store Reviews between 1 April 2018 and 31 March 2019.

Positive values indicate a positive sentiment driver, negative values indicate a negative sentiment driver.

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