In the second quarter of 2020, global mobile header bidding advertising spending increased by 20 percent compared to the spending reported a year earlier; in-app expenditure grew by 26 percent, whereas mobile web expenditure increased by 18 percent.
Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform
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Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform
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PubMatic. (August 15, 2020). Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/
PubMatic. "Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform." Chart. August 15, 2020. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/
PubMatic. (2020). Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/
PubMatic. "Change in Mobile Header Bidding Advertising Spending Worldwide in 2nd Quarter 2020, by Platform." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/
PubMatic, Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform Statista, https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/ (last visited April 26, 2025)
Change in mobile header bidding advertising spending worldwide in 2nd quarter 2020, by platform [Graph], PubMatic, August 15, 2020. [Online]. Available: https://www.statista.com/statistics/1227241/change-mobile-header-bidding-ad-spend/
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