L'Oréal e-commerce share of annual sales worldwide 2015-2022

Published by Statista Research Department, May 10, 2024
The coronavirus (COVID-19) pandemic pivoted cosmetics brand L'Oreal's digital sales channel during 2020, accounting for the highest growth of consolidated sales in e-commerce. As of 2020, more than a quarter of L'Oréal's total sales was generated through e-commerce. This share was only at 15.6 percent in 2019. The company's online share of sales kept growing, reaching 28.9 percent in 2021. In 2022, it dipped to around 28 percent.

Consolidated e-commerce shares of L'Oréal total sales worldwide from 2015 to 2022

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Release date

September 2023

Region

Worldwide

Survey time period

2015 to 2022

Supplementary notes

Data prior to 2021 were taken from previous reports published by the source.

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