According to a survey carried out among video marketers in the United States between February and March 2023, 47 percent of respondents who planned to increase their connected TV (CTV) ad spend in 2023 said they would do so because of audience targeting capabilities.
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023
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IAB (U.S.). (May 3, 2023). Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/
IAB (U.S.). "Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023." Chart. May 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/
IAB (U.S.). (2023). Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/
IAB (U.S.). "Leading Reasons for Shifting Media Budgets from Linear Tv to Over-the-top (Ott) And/or Connected Tv (Ctv) in The United States in 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/
IAB (U.S.), Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023 Statista, https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/ (last visited December 21, 2024)
Leading reasons for shifting media budgets from linear TV to over-the-top (OTT) and/or connected TV (CTV) in the United States in 2023 [Graph], IAB (U.S.), May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1227156/reasons-shift-media-budget-ott-ctv-usa/
