According to a survey carried out among video marketers in the United States between February and March 2024, 40 percent of respondents who said they were increasing their connected TV (CTV) ad spend for 2024 said they were doing so by reallocating budgets from digital TV. Another 40 percent of respondents stated they were reallocating budgets from other non-video digital ads.
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024
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IAB (U.S.). (April 25, 2024). Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
IAB (U.S.). "Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024." Chart. April 25, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
IAB (U.S.). (2024). Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
IAB (U.S.). "Sources for Connected Tv (Ctv) and Over-the-top (Ott) Media Budgets According to Marketers in The United States in 2024." Statista, Statista Inc., 25 Apr 2024, https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
IAB (U.S.), Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024 Statista, https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/ (last visited July 22, 2024)
Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024 [Graph], IAB (U.S.), April 25, 2024. [Online]. Available: https://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
