A survey conducted in December 2020 found that 89 percent of senior media executives believe there will be an expansion of specialist AVoD players, for instance Roku, Pluto, and Tubi, into new territories in the future. The integration of ad-supported Video-on-Demand (AVoD) services further into the pay TV system was also considered a likely option.
Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020
respondents include content owners, pay TV platforms, distributors, and tech vendors
Supplementary notes
The source adds the following information: "The survey collates feedback from senior media executives. Respondents are from global markets, and are asked to share their views on key areas."
The source does not specify the number of respondents.
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3Vision. (February 10, 2021). Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/
3Vision. "Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020." Chart. February 10, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/
3Vision. (2021). Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/
3Vision. "Share of Media Executives Agreeing That Avod Players Will Continue to Expand and Integrate into The Pay Tv Market Worldwide in 2020." Statista, Statista Inc., 10 Feb 2021, https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/
3Vision, Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020 Statista, https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/ (last visited November 22, 2024)
Share of media executives agreeing that AVoD players will continue to expand and integrate into the pay TV market worldwide in 2020 [Graph], 3Vision, February 10, 2021. [Online]. Available: https://www.statista.com/statistics/1227121/trends-avod-plaxers-worldwide/
