Use of e-commerce platforms among Italian B2B companies 2020

Published by Daniela Coppola, Jun 20, 2022
Only one in four big Italian companies operating in the B2B sector used an e-commerce platform in 2020. A survey conducted among large Italian companies showed that 15 percent of them used their own platform, while nine percent provided products and services through third-party e-commerce sites.

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Release date

April 2021

Region

Italy

Survey time period

2020

Number of respondents

101 respondents

Special properties

B2B companies with annual revenue over 10 million euros in FY 2017

Method of interview

Questionnaire

Supplementary notes

Companies operated mainly in the following fields: beverage industry, machinery manufacturing, motor vehicle manufacturing, software production, and computer consulting.

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Overview

3

United Kingdom

5

Italy and Germany

5

Nordics

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France and Benelux

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Other EU countries

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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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