In 2019, the vast majority of respondents to a survey conducted on food tech platforms in India stated that they chose to order from a certain food delivery platform because of personal recommendation. Advertisement, discounts, and convenience of the service played a tangential role.
Motivation for using a food delivery platform in India in 2019, by mode of motivation
Respondents from different locations and income groups in India
Supplementary notes
Original question: "What were the reasons that motivated you to order food online for the first time?"
Note on methodology on page 24 below the graphic.
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BCG. (January 28, 2020). Motivation for using a food delivery platform in India in 2019, by mode of motivation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/
BCG. "Motivation for using a food delivery platform in India in 2019, by mode of motivation." Chart. January 28, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/
BCG. (2020). Motivation for using a food delivery platform in India in 2019, by mode of motivation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/
BCG. "Motivation for Using a Food Delivery Platform in India in 2019, by Mode of Motivation." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/
BCG, Motivation for using a food delivery platform in India in 2019, by mode of motivation Statista, https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/ (last visited December 22, 2024)
Motivation for using a food delivery platform in India in 2019, by mode of motivation [Graph], BCG, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/1226922/india-motivation-for-using-food-tech-platform/
