During a 2020 survey carried out among director level and above sales, operations, and IT professionals at publishers and media companies from the United States, Europe, and APAC, 53 percent of respondents stated they were planning to implement or expand their mobile video header bidding integrations; for desktop video, 46 percent of respondents were planning to do so.
Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device
among director level and above sales, operations, and IT professionals at publishers and media companies in the United States, Europe, and APAC / over the next 12 months
Supplementary notes
The source does not provide a date of survey. The date provided is the publication date.
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Campaign Asia. (April 15, 2020). Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1226677/video-header-bidding-adoption/
Campaign Asia. "Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device." Chart. April 15, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1226677/video-header-bidding-adoption/
Campaign Asia. (2020). Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1226677/video-header-bidding-adoption/
Campaign Asia. "Share of Publishers Planning to Implement or Expand Their Video Header Bidding Integrations Worldwide as of April 2020, by Device." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1226677/video-header-bidding-adoption/
Campaign Asia, Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device Statista, https://www.statista.com/statistics/1226677/video-header-bidding-adoption/ (last visited November 17, 2024)
Share of publishers planning to implement or expand their video header bidding integrations worldwide as of April 2020, by device [Graph], Campaign Asia, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1226677/video-header-bidding-adoption/
