CTV ad budget growth worldwide 2020, by region

Published by
Michele Majidi,
Apr 10, 2024
During a 2020 survey carried out among director level and above sales, operations, and IT professionals at publishers and media companies, it was found that in Australia and New Zealand, connected TV (CTV) advertising budgets would increase on average by 42 percent in the 12 months following the survey.

Change in connected TV advertising budgets worldwide in 2020, by country/region

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Sources

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Release date

April 2020

Region

Worldwide

Survey time period

as of April 2020

Number of respondents

622 respondents

Special properties

among director level and above sales, operations, and IT professionals at publishers and media companies in the United States, Europe, and APAC / over the next 12 months

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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Statistics on " Video advertising and marketing worldwide "

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Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

2

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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