During a 2020 survey carried out among director level and above sales, operations, and IT professionals at publishers and media companies, it was found that in Australia and New Zealand, connected TV (CTV) advertising budgets would increase on average by 42 percent in the 12 months following the survey.
Change in connected TV advertising budgets worldwide in 2020, by country/region
Characteristic
Growth rate
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among director level and above sales, operations, and IT professionals at publishers and media companies in the United States, Europe, and APAC / over the next 12 months
Supplementary notes
The source does not provide a date of survey. The date provided is the publication date.
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PubMatic. (April 15, 2020). Change in connected TV advertising budgets worldwide in 2020, by country/region [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. "Change in connected TV advertising budgets worldwide in 2020, by country/region." Chart. April 15, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. (2020). Change in connected TV advertising budgets worldwide in 2020, by country/region. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic. "Change in Connected Tv Advertising Budgets Worldwide in 2020, by Country/Region." Statista, Statista Inc., 15 Apr 2020, https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/
PubMatic, Change in connected TV advertising budgets worldwide in 2020, by country/region Statista, https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/ (last visited August 24, 2024)
Change in connected TV advertising budgets worldwide in 2020, by country/region [Graph], PubMatic, April 15, 2020. [Online]. Available: https://www.statista.com/statistics/1226673/ctv-ad-budget-growth-world/