Internet and social media shopping became refuge among consumers in United States during self-quarantine in 2020. Data from an online survey conducted in the United States demonstrated what kind of products shoppers purchased via social media platforms. 44 percent of purchases made through social media platforms were in the video games & accessories category. Toys & hobbies came in second with 29 percent, closely followed by jewelry & watches at 26 percent. Entertainment products such as e-books, food and drinks, and tickets for future events were also strongly purchased at 23, 22 and 20 percent respectively.
Share of product categories consumers purchased through social media in the United States in 2020
Characteristic
Share of respondents who made purchases in this category
The source defined purchasing through social media platform as follows: "Making a purchase directly on a social media platform, or clicking through an ad on social media platform and making a purchase at that time." The source did not provide an exact date of release for this report. Date of release is date of access. Date of survey not clearly stated.
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CouponFollow. (April 1, 2021). Share of product categories consumers purchased through social media in the United States in 2020 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/
CouponFollow. "Share of product categories consumers purchased through social media in the United States in 2020." Chart. April 1, 2021. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/
CouponFollow. (2021). Share of product categories consumers purchased through social media in the United States in 2020. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/
CouponFollow. "Share of Product Categories Consumers Purchased through Social Media in The United States in 2020." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/
CouponFollow, Share of product categories consumers purchased through social media in the United States in 2020 Statista, https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/ (last visited January 09, 2025)
Share of product categories consumers purchased through social media in the United States in 2020 [Graph], CouponFollow, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/1226453/ranking-of-products-consumers-purchased-via-social-media-united-states/
