Online product review reading behavior in the UK 2021

Published by
Koen van Gelder,
Jul 11, 2023
In 2021, many online shoppers in the United Kingdom (UK) considered what previous buyers had to say about products before purchasing the items themselves. Approximately nine in ten UK consumers stated they would check online reviews before buying from a particular business. Even more shoppers said they often avoid enterprises with a rating lower than four.

Online product review reading behavior among consumers in the United Kingdom (UK) in 2021

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Release date

February 2021

Region

United Kingdom

Survey time period

January 2021

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