According to a survey conducted in the United States in January 2021, 74 percent of Apple users said that they would allow their activities to be tracked across the apps and websites they visit if it meant not having to pay for content or features that are currently free. Just because an app is familiar, like Facebook or Instagram, it doesn't mean people are more likely to opt in to tracking, with 61 percent of respondents saying the would not allow tracking for this reason.
For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?
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For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?
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Survey question as phrased by the source: "Many services are able to show content and ads based on our interest only because they track our activities across the apps we use and the websites we visit. In an attempt to strengthen digital privacy, however, a new feature in iOS/iPadOS 14.3 will warn you when an app tracks your online activities. You can either give permission to allow tracking or deny it. Keeping this in mind, select ''agree'' or ''disagree'' for the following statements"
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SellCell.com. (January 28, 2021). For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. "For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?." Chart. January 28, 2021. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. (2021). For what reasons would you give permission to allow or deny tracking on your iPhone or iPad?. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com. "For What Reasons Would You Give Permission to Allow or Deny Tracking on Your Iphone or Ipad?." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
SellCell.com, For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? Statista, https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/ (last visited May 12, 2025)
For what reasons would you give permission to allow or deny tracking on your iPhone or iPad? [Graph], SellCell.com, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1226398/apple-users-opinion-on-data-tracking-us/
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