According to a survey conducted in the United States in January 2021, two-thirds of respondents stated that they would prefer not being tracked between sites and apps and to only see generic ads not based on their interests. In comparison, 35 percent of the respondents said that they would like to see personalized ads customized to their interest while being tracked between sites and apps.
Would you prefer seeing personalized ads customized to your interests or only generic ads?
Survey question as phrased by the source: "We are all used to apps like Facebook, Instagram, and YouTube showing us ads that are based on our interests and recent online behavior. These personalized ads are possible because apps and sites track us across the Internet. An upcoming Apply privacy feature called 'App tracking Transparency' has the option to prevent tracking. If tracking is prevented you will only see generic ads, rather than personalized ads customized to your interests. With this in mind, which of the following options do you prefer?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SellCell.com. (January 28, 2021). Would you prefer seeing personalized ads customized to your interests or only generic ads? [Graph]. In Statista. Retrieved November 16, 2024, from https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. "Would you prefer seeing personalized ads customized to your interests or only generic ads?." Chart. January 28, 2021. Statista. Accessed November 16, 2024. https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. (2021). Would you prefer seeing personalized ads customized to your interests or only generic ads?. Statista. Statista Inc.. Accessed: November 16, 2024. https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com. "Would You Prefer Seeing Personalized Ads Customized to Your Interests or Only Generic Ads?." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
SellCell.com, Would you prefer seeing personalized ads customized to your interests or only generic ads? Statista, https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/ (last visited November 16, 2024)
Would you prefer seeing personalized ads customized to your interests or only generic ads? [Graph], SellCell.com, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1226386/preferred-ad-types-among-apple-users-us/
