Social platforms used for purchases in the U.S. 2021
During a 2021 survey, over 47 percent of responding social media users aged 16 to 34 from the United States had purchased products or services on Instagram. Facebook was the platform named most often, used for purchases by nearly 51 percent of respondents. The phenomenon of making purchases via social channels is called social commerce. Estimates suggest there were over 90 million U.S. social commerce buyers in 2021.
