Consumer behavior before buying a skincare product in Poland 2020

Published by
Adriana Sas,
Feb 27, 2024
In 2020, the highest percentage of Polish female respondents read online product reviews and read the claims on the packaging on the shelf before buying a skincare product.

Consumer behavior before buying a skincare product in Poland in 2020

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Release date

March 2021

Region

Poland

Survey time period

February 7-13, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* 18-24 years old n=165 25-34 years old n=167 35-44 years old n=167 45-54 years old n=167 55-64 years old n=167 65 years old and more n=167

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