Ad length preferences among hyper-casual app players in select countries 2020
As of the first quarter of 2020, 39 percent of hyper-casual app players from the United States and the United Kingdom respectively reported that they would prefer to see one 30 second ad over the course of 10 minutes of playing. Only 11 percent of hyper-casual app players from the UK reported that they would prefer seeing six 5 second ads in the same amount of playtime.
