Ad length preferences among puzzle app players in the U.S. 2020
As of the first quarter of 2020, 56 percent of U.S. puzzle app players who played word or brain board puzzle games reported that they would prefer to see one 30 second ad over the course of 10 minutes of playing. Only 11 percent of word or brain board puzzle app players reported that they would prefer seeing six 5 second ads in the same amount of playtime.
