The total advertising spending of state-owned companies in Poland amounted to over 1.2 billion zloty in 2021. In terms of TV ad spending, TVP was the most chosen group for advertisement. The source reports that state-owned companies' spending accounted for 6.5 percent of TVP's total ad income in 2021.
Television advertising expenditure of state-owned companies in Poland in 2021, by television group
(in million zloty)
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WirtualneMedia. (March 30, 2022). Television advertising expenditure of state-owned companies in Poland in 2021, by television group (in million zloty) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/
WirtualneMedia. "Television advertising expenditure of state-owned companies in Poland in 2021, by television group (in million zloty)." Chart. March 30, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/
WirtualneMedia. (2022). Television advertising expenditure of state-owned companies in Poland in 2021, by television group (in million zloty). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/
WirtualneMedia. "Television Advertising Expenditure of State-owned Companies in Poland in 2021, by Television Group (in Million Zloty)." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/
WirtualneMedia, Television advertising expenditure of state-owned companies in Poland in 2021, by television group (in million zloty) Statista, https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/ (last visited December 18, 2024)
Television advertising expenditure of state-owned companies in Poland in 2021, by television group (in million zloty) [Graph], WirtualneMedia, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1226160/poland-state-owned-companies-tv-ad-spending-by-tv-goup/
