A survey conducted on online shopping in 2020 in Indonesia found that respondents preferred to get discounts, vouchers or cashback offers more than during the large scale social restrictions. The opinions of respondents shifted from preferring bundles for stocking up during uncertain times to saving money months after the restrictions.
Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020
PSBB stands for pembatasan sosial berskala besar or large scale social restrictions. Measures such as closures, travel limitations and restrictions were enforced as a response to the COVID-19 pandemic.
For most areas, PSBB was enforced from April or May 2020.
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Snapcart. (September 18, 2020). Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/
Snapcart. "Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020." Chart. September 18, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/
Snapcart. (2020). Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/
Snapcart. "Preferred Product Promotion Method during and Post Large Scale Social Restrictions or Psbb in Indonesia as of August 2020." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/
Snapcart, Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020 Statista, https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/ (last visited November 23, 2024)
Preferred product promotion method during and post large scale social restrictions or PSBB in Indonesia as of August 2020 [Graph], Snapcart, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1226126/indonesia-preferred-product-promotion-method/
