According to a survey conducted in June 2020 in Japan, around 31 percent of respondents stated to have increased purchases made over general online retail sites and applications such as Amazon and Rakuten during the self-restraint period of the coronavirus (COVID-19) pandemic. This represented the online channel with the highest increase in purchase frequency.
While an explicit lockdown was not enforced on a national level in Japan, businesses were asked to reduce business hours or close down voluntarily. Additionally, citizens were asked to practice self-restraint and refrain from going out unnecessarily, driving the popularity of online retail channels.
Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type
Characteristic
Increased (incl. started using)
No changes
Decreased (incl. stopped using)
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Original question: "During the coronavirus pandemic, compared to the time prior to the self-restraint period, how has your frequency of visiting the following shopping places changed? (online)"
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CyberAgent. (July 29, 2020). Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/
CyberAgent. "Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type." Chart. July 29, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/
CyberAgent. (2020). Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/
CyberAgent. "Impact of The Coronavirus (Covid-19) Pandemic on Purchase Frequency in Online Retail Channels in Japan as of June 2020, by Type." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/
CyberAgent, Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type Statista, https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/ (last visited August 24, 2024)
Impact of the coronavirus (COVID-19) pandemic on purchase frequency in online retail channels in Japan as of June 2020, by type [Graph], CyberAgent, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/1226111/japan-impact-online-retail-channel-uses-coronavirus-pandemic-by-type/
