According to a 2020 analysis of content marketing related job postings in Australia, the skill most in demand for such positions was strategy, seeing that it was mentioned in 55 percent of job offers. Social media skills were also mentioned in 55 percent of job offers, and analytical skills were mentioned in 33 percent.
Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020
Based on an analysis of 8,400 job offers on Monster, Indeed, and LinkedIn in the country and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists. The source did not provide the exact date of study; the date used is the publication month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (September 16, 2020). Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/
Semrush. "Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020." Chart. September 16, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/
Semrush. (2020). Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/
Semrush. "Breakdown of Most In-demand Skills in for Content Marketing Positions in Australia as of September 2020." Statista, Statista Inc., 16 Sep 2020, https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/
Semrush, Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020 Statista, https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/ (last visited November 03, 2024)
Breakdown of most in-demand skills in for content marketing positions in Australia as of September 2020 [Graph], Semrush, September 16, 2020. [Online]. Available: https://www.statista.com/statistics/1226049/australia-leading-in-demand-skills-content-marketing/
