The largest share of Yandex Zen users in Russia was occupied by women aged 55 years and older, at over 18 percent of the total monthly audience reached in October 2021. The share of men was higher than that of female users in the age groups until 45 years. In 2020, Yandex Zen was one of the most frequently cited social media platforms nationwide. It is a personal content feed service with recommendations by an algorithm that uses machine learning.
Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediascope. (February 2, 2022). Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/
Mediascope. "Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender." Chart. February 2, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/
Mediascope. (2022). Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/
Mediascope. "Share of Yandex Zen Monthly Reach on Desktop Devices in Russia in October 2021, by Age Group and Gender." Statista, Statista Inc., 2 Feb 2022, https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/
Mediascope, Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender Statista, https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/ (last visited January 06, 2025)
Share of Yandex Zen monthly reach on desktop devices in Russia in October 2021, by age group and gender [Graph], Mediascope, February 2, 2022. [Online]. Available: https://www.statista.com/statistics/1225898/russia-yandex-zen-users-age/
