J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDegree of moving programmatic in-house in Latin America 2020
During a 2020 survey fielded in Brazil and in Mexico, 16 percent of responding brands stated they had completely moved programmatic buying in-house and planned to continue in that fashion. In contrast, 13 percent of interviewed brands said they had no plans to insource programmatic.
