Red Bull brand value 2016-2024

In 2024, Red Bull had an estimated brand value of 18.98 billion euros. The energy drink manufacturer remained Austria’s most valuable brand by a wide margin.

Red Bull experiences an upwind

Red Bull is a functional energy drink produced by Austrian beverage giant Red Bull GmbH. The drink that is known for its catchy advertising slogan has dominated the global energy drink market for decades, and in 2023, a record over 12 billion cans were sold around the world. Red Bull ranked fourth among the most valuable soft drink brands worldwide, outperforming household names such as Nespresso or Yili. Moreover, Red Bull’s annual revenue peaked at 10.55 billion euros in that year, and to keep not only the drink but also the brand name on everyone’s lips, Red Bull vividly promotes extreme sports and motorsport events.

Energy drinks are all the hype

Energy drinks are beverages that aim to boost mental and physical energy and enhance overall performance. They usually contain caffeine, taurine, vitamins, and some form of sweetener – a combination that resonates with millions of consumers worldwide. In 2023, Red Bull maintained its spot as the leading energy drink brand in the United States, but looking at the most recent sales data, Monster Energy is becoming an increasingly viable competitor.