Red Bull brand value 2016-2022

In 2022, Red Bull had an estimated brand value of 16.96 billion euros, up from roughly 16 billion the year prior. The energy drink manufacturer remained Austria’s most valuable brand by a significant margin.

Red Bull experiences an upwind

Red Bull is a functional energy drink produced by Austrian beverage giant Red Bull GmbH. The drink that is known for its catchy advertising slogan has dominated the global energy drink market for decades, and in 2021, a record 10 billion cans were sold around the world. Today, Red Bull ranks second in the running for the most valuable soft drink brand worldwide, outperforming household names such as Pepsi or Lipton. Red Bull’s revenue peaked at 8.9 billion euros in 2021, and to keep not only the drink but also the brand name on everyone’s lips, Red Bull vividly promotes extreme sports and motorsport events.

Energy drinks are all the hype

Energy drinks are beverages that aim to boost mental and physical energy and enhance overall performance. They usually contain caffeine, taurine, vitamins, and some form of sweetener – a combination that resonates with millions of consumers worldwide. In the United States, Red Bull maintains its spot as the leading energy drink brand, but looking at the most recent sales data, Monster Energy is becoming an increasingly viable competitor.