Most sought-after tools in content marketing worldwide 2020

Published by Statista Research Department, Dec 10, 2024
According to a 2020 analysis of content marketing related job postings in Australia, Canada, India, the United Kingdom, and the United States, familiarity with Adobe products (e.g. InDesign, Photoshop) was most sought-after, being mentioned in six percent of job offers. SEMrush was named in one percent of the ads.

Leading in-demand tools related to content marketing worldwide as of September 2020, based on job ads

CharacteristicShare of job ads
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Showing entries 1 to 5 (5 entries in total)
Statistic: Leading in-demand tools related to content marketing worldwide as of September 2020, based on job ads

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Semrush

Release date

September 2020

Region

Worldwide

Survey time period

September 2020

Supplementary notes

Based on an analysis of around 17,000 job offers on Monster, Indeed, and LinkedIn in Australia, Canada, India, the United Kingdom, and the United States, and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists.
The source did not provide the exact date of study; the date used is the publication month.

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