Hulu was projected to account for 15.5 percent of the connected TV (CTV) advertising spending in the United States in 2022. YouTube's share was projected to amount to 13.3 percent, while Roku's was expected to amount to 10.1 percent. Advertising on CTVs is a growing trend combining the ease of online advertising and the reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company
* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising
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Tinuiti. (March 31, 2023). Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
Tinuiti. "Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company." Chart. March 31, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
Tinuiti. (2023). Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
Tinuiti. "Distribution of Connected Tv (Ctv) Advertising Spending in The United States from 2020 to 2024, by Company." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
Tinuiti, Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company Statista, https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/ (last visited December 18, 2024)
Distribution of connected TV (CTV) advertising spending in the United States from 2020 to 2024, by company [Graph], Tinuiti, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1225704/connected-tv-ad-spend-share-us-company/
