In 2021, connected TV (CTV) was expected to account for 4.7 percent of the total advertising spending in the United States. The 2021 CTV ad spend was estimated at 13.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025
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* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.
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eMarketer. (January 14, 2021). Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025." Chart. January 14, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. (2021). Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer. "Share of Connected Tv (Ctv) in Advertising Spending in The United States from 2019 to 2025." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/
eMarketer, Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025 Statista, https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/ (last visited August 24, 2024)
Share of connected TV (CTV) in advertising spending in the United States from 2019 to 2025 [Graph], eMarketer, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1225696/ctv-share-ad-spend-usa/