Connected TV ad spend growth in the U.S. 2021-2027

Published by
Michele Majidi,
Jul 27, 2023
In 2023, connected TV (CTV) advertising spending in the United States was expected to grow by 21.2 percent, to reach an expenditure of 25.09 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

Change in connected TV advertising spending in the United States from 2021 to 2027

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Release date

March 2023

Region

United States

Survey time period

2021 and 2022

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

14

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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