Popularity of ad-supported streaming content in the U.S. 2022

Published by
Michele Majidi,
Mar 21, 2024
During a November 2022 survey carried out among consumers from the United States, 34 percent of respondents stated that they preferred free ad-supported streaming content, whereas 33 percent said they opted for paid, ad-free streaming content.

Share of consumers who preferred paid ad-free vs. free ad-supported streaming content in the United States as of November 2022

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

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Statistics on " Streaming in the United States "

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Other statistics that may interest you Streaming in the United States

Overview

5

Music streaming

6

Podcasts

6

Video streaming

6

Market leaders

7

Further related statistics

18

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Statistics

Topics

Netflix advertisingNetflixNetflix in Latin AmericaNetflix in EuropeSubscription video-on-demand in the United States
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