During a July 2020 survey carried out among consumers from the United States, 71 percent of respondents stated that they were more likely to tell a friend about a brand after seeing it in a connected TV (CTV) ad than after seeing it in a linear TV ad.
Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020
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Unruly Media. (August 25, 2020). Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/
Unruly Media. "Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020." Chart. August 25, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/
Unruly Media. (2020). Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/
Unruly Media. "Effectiveness of Connected Tv Advertising Compared to Linear Tv Advertising According to Consumers in The United States as of July 2020." Statista, Statista Inc., 25 Aug 2020, https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/
Unruly Media, Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020 Statista, https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/ (last visited December 26, 2024)
Effectiveness of connected TV advertising compared to linear TV advertising according to consumers in the United States as of July 2020 [Graph], Unruly Media, August 25, 2020. [Online]. Available: https://www.statista.com/statistics/1225591/consumer-view-on-ctv-advertising-effectiveness-usa/
