During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 67 percent of respondents stated that they believed connected TV (CTV) advertising was more effective than linear TV advertising; 68 percent said that it provided better value for money.
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020
among ad professionals who work at either a brand, media agency DSP or trading desk and have experience planning or buying TV or online digital advertising over the 12 months leading up to the survey
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Ad Tech Daily. (March 25, 2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020." Chart. March 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. (2021). Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily. "Effectiveness of Connected Tv (Ctv) Advertising Compared to Linear Tv Advertising According to Ad Professionals in The United Kingdom as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
Ad Tech Daily, Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 Statista, https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/ (last visited December 22, 2024)
Effectiveness of connected TV (CTV) advertising compared to linear TV advertising according to ad professionals in the United Kingdom as of November 2020 [Graph], Ad Tech Daily, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/1225573/ctv-advertising-effectiveness-uk/
