Leading occasions for buying aged baijiu among high-net-worth Chinese 2020

Published by
Xin Ou,
Feb 23, 2024
According to a survey on high-net-worth Chinese in November 2020, around 66 percent of respondents stated that they bought aged baijiu for important gatherings with friends. About 65 percent of respondents did so for important family gatherings.

Leading occasions for buying aged baijiu among high-net-worth individuals in China as of November 2020

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Release date

November 2020

Region

China

Survey time period

as of November 2020

Number of respondents

600 respondents

Special properties

multiple answers allowed

Method of interview

Questionnaire and personal interview

Supplementary notes

Baijiu is a traditional distilled spirit in China.

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