The main reason behind the interest of Russian-speaking Clubhouse users in the app was the opportunity to receive exclusive content from famous people, according to a survey from February 2021. Furthermore, approximately one third of respondents were interested in communicating informally and making new acquaintances in the app.
Reasons behind interest in Clubhouse among Russian-speaking users in 2021
The survey was not aimed to be representative. The link to it was spread on social media and in a newsletter sent out to the contact database of three organizations that initiated the project.
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MINDSMITH. (March 1, 2021). Reasons behind interest in Clubhouse among Russian-speaking users in 2021 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/
MINDSMITH. "Reasons behind interest in Clubhouse among Russian-speaking users in 2021." Chart. March 1, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/
MINDSMITH. (2021). Reasons behind interest in Clubhouse among Russian-speaking users in 2021. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/
MINDSMITH. "Reasons behind Interest in Clubhouse among Russian-speaking Users in 2021." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/
MINDSMITH, Reasons behind interest in Clubhouse among Russian-speaking users in 2021 Statista, https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/ (last visited November 23, 2024)
Reasons behind interest in Clubhouse among Russian-speaking users in 2021 [Graph], MINDSMITH, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1225547/interest-triggers-in-clubhouse-russia/