According to a survey carried out among video marketers in the United States between February and March 2023, 36 percent of respondents who said they would not be increasing their connected TV (CTV) ad spending said they would not do so because of macroeconomic headwinds. This was followed by 31 percent of respondents saying that CTV ad spending was too expensive.
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023
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IAB (U.S.). (May 3, 2023). Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/
IAB (U.S.). "Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023." Chart. May 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/
IAB (U.S.). (2023). Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/
IAB (U.S.). "Leading Obstacles Preventing Spending on Connected Tv (Ctv) Advertising in The United States as of March 2023." Statista, Statista Inc., 3 May 2023, https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/
IAB (U.S.), Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023 Statista, https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/ (last visited December 21, 2024)
Leading obstacles preventing spending on connected TV (CTV) advertising in the United States as of March 2023 [Graph], IAB (U.S.), May 3, 2023. [Online]. Available: https://www.statista.com/statistics/1225484/challenges-connected-tv-advertising-usa/
