According to data published in January 2021 based on a survey carried out in the United Kingdom, 48 percent of responding senior video marketers stated that ensuring data was accurate was a challenge of connected TV advertising; 42 percent named poor data quality in the same context.
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021
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* The source interviewed 900 respondents from eight countries. No separate number of respondents was provided for the United Kingdom. The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.
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Xandr. (January 28, 2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021." Chart. January 28, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. (2021). Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr. "Challenges Most Likely to Impact Connected Tv (Ctv) Advertising in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
Xandr, Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/ (last visited July 22, 2024)
Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021 [Graph], Xandr, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1225479/challenges-connected-tv-advertising-uk/
