Challenges of connected TV advertising in the UK 2021

Published by Statista Research Department, Jan 6, 2023
According to data published in January 2021 based on a survey carried out in the United Kingdom, 48 percent of responding senior video marketers stated that ensuring data was accurate was a challenge of connected TV advertising; 42 percent named poor data quality in the same context.

Challenges most likely to impact connected TV (CTV) advertising in the United Kingdom (UK) in 2021

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Source

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Release date

January 2021

Region

United Kingdom

Survey time period

as of January 2021

Number of respondents

*

Special properties

among senior video marketers

Supplementary notes

* The source interviewed 900 respondents from eight countries. No separate number of respondents was provided for the United Kingdom.
The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.

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Statistics on " TV advertising in the United Kingdom "

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Other statistics that may interest you TV advertising in the United Kingdom

Overview

5

Major players

5

Marketer insights

7

Consumer insights

8

Spotlight: connected TV

5

Further related statistics

17

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Statistics

Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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