According to data published in January 2021 based on a survey carried out in Brazil, 59 percent of responding senior video marketers stated that ensuring data was accurate was a challenge of connected TV advertising; 42 percent named data security in the same context.
Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021
* The source interviewed 900 respondents from eight countries. No separate number of respondents was provided for Brazil. The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.
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Xandr. (January 28, 2021). Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/
Xandr. "Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021." Chart. January 28, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/
Xandr. (2021). Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/
Xandr. "Challenges Most Likely to Impact Connected Tv (Ctv) Advertising in Brazil in 2021." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/
Xandr, Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021 Statista, https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/ (last visited December 21, 2024)
Challenges most likely to impact connected TV (CTV) advertising in Brazil in 2021 [Graph], Xandr, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1225453/challenges-connected-tv-advertising-brazil/
