In a 2020 survey about the improvement of online advertising sentiment in Australia, changes to advert content made the biggest impact on consumer sentiment, potentially improving it by 22 percent. The least significant drivers other than external factors were both ad load and ad format, improving online ad sentiment by just eight percent each.
Breakdown of improvement in ad sentiment in Australia in 2020, by factor
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdNews. (February 9, 2021). Breakdown of improvement in ad sentiment in Australia in 2020, by factor [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. "Breakdown of improvement in ad sentiment in Australia in 2020, by factor." Chart. February 9, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. (2021). Breakdown of improvement in ad sentiment in Australia in 2020, by factor. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews. "Breakdown of Improvement in Ad Sentiment in Australia in 2020, by Factor." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
AdNews, Breakdown of improvement in ad sentiment in Australia in 2020, by factor Statista, https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/ (last visited December 22, 2024)
Breakdown of improvement in ad sentiment in Australia in 2020, by factor [Graph], AdNews, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1225375/australia-breakdown-of-improvement-of-ad-sentiment-by-factor/
