K-12 online education marketing channels in China 2019

Published by C. Textor, Jun 23, 2023
According to a survey published among online education users in China, nearly 70 percent of interviewed K-12 online education customers were attracted to the course through recommendation by teachers or classmates. Only 6.1 percent of the customers had contacted the provider directly.

Channels through which K-12 online education users were attracted to their course in China as of December 2019

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Release date

January 2021

Region

China

Survey time period

as of December 2019

Number of respondents

1,637 respondents

Method of interview

Online survey

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Online education market in ChinaE-learning and digital educationEducation in ChinaWorkplace learning and developmentTertiary education in China
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