Most popular skincare products among mothers in China 2020, by type

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in 2020 among mothers and pregnant women in China, around 86.6 percent of respondents said they used face wash and cleansers. Approximately half of the respondents stated that they used face serums. The safety of products was the most important criterion in choosing skincare products among the surveyed respondents.

Leading skincare products used by mothers and pregnant women in China in 2020, by product type

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Release date

March 2021

Region

China

Survey time period

2020

Number of respondents

3,564 respondents

Special properties

among users of Babytree online community

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among respondents who were:
9.5 percent aged older than 35 years, 28.8 percent aged between 31 to 35 years, 42 percent aged between 26 and 30 years, and 19.7 percent aged 25 years or younger.
10.7 percent from first-tier cities, 19.5 percent from new first-tier cities, 18.8 percent from second-tier cities, 23.7 percent from third-tier cities, 18.7 percent from fourth-tier cities, and 8.6 percent from fifth-tier cities.

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