Most important factors in shopping skincare products among mothers in China 2020

Published by
Xin Ou,
Feb 23, 2024
According to a survey conducted in 2020 in China among mothers and pregnant women, around three out of four respondents said product safety was the most important factor for choosing skin care products. Around 19 percent of respondents stated that the authenticity of products was the essential criterion while shopping for skincare products.

Leading criteria in choosing skincare products among mothers and pregnant women in China in 2020

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Release date

March 2021

Region

China

Survey time period

2020

Number of respondents

3,564 respondents

Special properties

among users of Babytree online community

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among respondents who were:
9.5 percent aged older than 35 years, 28.8 percent aged between 31 to 35 years, 42 percent aged between 26 and 30 years, and 19.7 percent aged 25 years or younger.
10.7 percent from first-tier cities, 19.5 percent from new first-tier cities, 18.8 percent from second-tier cities, 23.7 percent from third-tier cities, 18.7 percent from fourth-tier cities, and 8.6 percent from fifth-tier cities.

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