According to a survey conducted in 2020 in China, around 71 percent of respondents said they watched live streaming shopping for maternal and infant products. Nearly one-fifth of respondents would shop those products immediately in the live streaming sales.
Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020
The survey was conducted among respondents who were:
9.5 percent aged older than 35 years, 28.8 percent aged between 31 to 35 years, 42 percent aged between 26 and 30 years, and 19.7 percent aged 25 years or younger.
10.7 percent from first-tier cities, 19.5 percent from new first-tier cities, 18.8 percent from second-tier cities, 23.7 percent from third-tier cities, 18.7 percent from fourth-tier cities, and 8.6 percent from fifth-tier cities.
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199IT. (March 26, 2021). Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/
199IT. "Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020." Chart. March 26, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/
199IT. (2021). Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/
199IT. "Share of Female Respondents with Children Watching Maternal and Infant Shopping Live Streaming in China in 2020." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/
199IT, Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020 Statista, https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/ (last visited November 21, 2024)
Share of female respondents with children watching maternal and infant shopping live streaming in China in 2020 [Graph], 199IT, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1225295/china-share-of-mothers-watching-maternal-and-infant-shopping-live-streaming/
