In a 2020 survey about online advertising in Australia, 13 percent of respondents responded positively to the statement 'online ads are good for society' whereas 15 percent gave a negative response. When asked about the statement 'I love online ads', 11 percent of respondents agreed and 34 percent gave a negative response.
Breakdown of consumer attitudes towards online advertising in Australia in 2020
Note: source does not provide more detailed survey methodology. Responses are based on a scale of 1 to 10, where an answer of 8-10 is a positive response, 4-7 is a neutral opinion and 1-3 is a negative response.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdNews. (February 9, 2021). Breakdown of consumer attitudes towards online advertising in Australia in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/
AdNews. "Breakdown of consumer attitudes towards online advertising in Australia in 2020." Chart. February 9, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/
AdNews. (2021). Breakdown of consumer attitudes towards online advertising in Australia in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/
AdNews. "Breakdown of Consumer Attitudes towards Online Advertising in Australia in 2020." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/
AdNews, Breakdown of consumer attitudes towards online advertising in Australia in 2020 Statista, https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/ (last visited December 22, 2024)
Breakdown of consumer attitudes towards online advertising in Australia in 2020 [Graph], AdNews, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/1225218/australia-breakdown-of-consumer-attitudes-towards-online-advertising/
