A survey revealed that more and more consumers pay to watch premium video-on-demand films that skipped the cinemas because of the coronavirus outbreak. According to a June 2021 survey one third said they did so, up from 19 percent in July 2020. Due to the pandemic and the following theater closures, movie studios were forced to release their content on streaming services for the first time rather than in cinemas.
Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021
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MarketingCharts. (August 25, 2021). Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/
MarketingCharts. "Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021." Chart. August 25, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/
MarketingCharts. (2021). Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/
MarketingCharts. "Share of Consumers Paying to Watch First-run Movies That Skipped Theater on Vod Services Due to The Coronavirus in The United States from July 2020 to June 2021." Statista, Statista Inc., 25 Aug 2021, https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/
MarketingCharts, Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021 Statista, https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/ (last visited July 22, 2024)
Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021 [Graph], MarketingCharts, August 25, 2021. [Online]. Available: https://www.statista.com/statistics/1225195/first-run-movie-viewers-streaming-services-us/