During the coronavirus pandemic, the share of U.S. consumers who added at least one video streaming provider was higher than the share who canceled a service. As of June 2021, 36 percent of people interviewed signed up for a subscription, while 27 percent dropped their provider.
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021
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Hub Entertainment Research. (July 31, 2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021." Chart. July 31, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. (2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of Consumers Subscribing to or Unsubscribing from Streaming Providers during The Coronavirus Pandemic in The United States from July 2020 to June 2021." Statista, Statista Inc., 31 Jul 2021, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research, Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 Statista, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/ (last visited December 21, 2024)
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph], Hub Entertainment Research, July 31, 2021. [Online]. Available: https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
