During the coronavirus pandemic, the share of U.S. consumers who added at least one video streaming provider was higher than the share who canceled a service. As of June 2021, 36 percent of people interviewed signed up for a subscription, while 27 percent dropped their provider.
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021
Characteristic
Dropped at least one service
Added at least one service
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Hub Entertainment Research. (July 31, 2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021." Chart. July 31, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. (2021). Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research. "Share of Consumers Subscribing to or Unsubscribing from Streaming Providers during The Coronavirus Pandemic in The United States from July 2020 to June 2021." Statista, Statista Inc., 31 Jul 2021, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/
Hub Entertainment Research, Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 Statista, https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/ (last visited August 24, 2024)
Share of consumers subscribing to or unsubscribing from streaming providers during the coronavirus pandemic in the United States from July 2020 to June 2021 [Graph], Hub Entertainment Research, July 31, 2021. [Online]. Available: https://www.statista.com/statistics/1225161/dropping-adding-streaming-services-coronavirus-us/