Live events: importance of COVID-19 health measures worldwide 2020

Attendees wearing masks and the availability of hand sanitizer were rated as two of the most important factors for attendees when determining if they would attend an event at the time of the COVID-19 pandemic. According to the survey, conducted with event professionals in July 2020, 90 percent thought that from their attendees perspective it would be important to have hand sanitizer available everywhere at events.

Importance of health measures at live events for attendees when deciding if they will attend an event before a COVID-19 vaccine worldwide in 2020

Characteristic	Not important	Somewhat unimportant	Neutral	Somewhat important	Very important
Hand sanitizer available everywhere	1.5%	2.3%	6%	13.2%	76.8%
All attendees wearing any type of mask	3%	2.4%	7.4%	10.3%	76.7%
All attendees wearing N95-rated masks	24.4%	19.9%	30.6%	15.4%	9.5%
Check every attendee's temperature before entry	8.6%	9.4%	18.9%	23.5%	39.4%
HEPA air filtration systems used throughout event	3.5%	4.4%	15.4%	23.6%	52.8%
Rapid COVID-19 test required before entry for every attendee	12.9%	14.5%	28%	20.5%	23.9%

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Release date

2020

More information

Region

Worldwide

Survey time period

July 2020

Number of respondents

approx 800*

Special properties

event and meeting industry professionals*

Supplementary notes

*Respondents included event and meeting planners, agencies, and other industry vendors and suppliers. They were asked to give their perspectives from the point of view of attendees on attending live events during in the current climate without a COVID-19 vaccine. Live events include trade show, local events, industry conferences, company meetings, marketing activation, and public events (sport, music, parade).
The location of respondents was not provided by the source, however it is stated that most were from North America.

Original survey question: "Rank the level of importance for each of these health measures when determining if you’ll attend an event."

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